Marketing Manager Job Description
At Saddlebrook Properties, marketing is about understanding people and building awareness of how our homes can satisfy their needs. We’re looking for an experienced, self-starter and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing full company media needs. The manager should be equally proficient with day-to-day marketing activities, pop culture and long-term strategizing.
Objectives of this role
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different social media platforms.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting and go-to-market strategies
Responsibilities
• Help develop, create, and execute creative direction to meet objectives for all advertising, including print, digital, social media
• Manage content on all social platforms and full company media management as needed
• Online Sales Counselor to support sales team, increase customer conversions, and generate more qualified leads
• Blog Management
• Present ideas and final deliverables to the team, and communicate with leaders about marketing programs and strategies
Required skills and qualifications
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation, photography, and CRM tools
Preferred skills and qualifications
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
